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BOSTON MIT Technology Review magazine this week launched its first fully interactive digital issue.
Beginning with the May 2003 issue, the digital version of the magazine will feature rich media animation, audio and video in both advertising and editorial content.
Technology Review subscribers receive an e-mail alert and then download the digital magazine—which is identical in editorial content to the print version—to their hard drives. Using Flash, Quicktime and other programs, the new embedded ads offer animation and sound.
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