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NEW YORK Doritos wants you to get in the sound booth and drop a few hot lyrics over a blazing beat.
The snack maker today launches an integrated campaign from Omnicom’s Goodby, Silverstein + Partners for its new line of chips, Collisions, which combine two flavors such as hot wings and blue cheese.
The effort, which consists of a 30-second TV spot and interactive ads, promotes collisions.doritos.com, a Web site that lets users finish a track produced by hip-hop star Missy Elliot.
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