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New Orleans Agency Defeats Jackson, Miss., Memphis Finalists
NEW ORLEANS–Mississippi Power Co. of Jackson, Miss., has selected Peter A. Mayer Advertising as agency of record following a three-step review that pitted the New Orleans shop against three other finalists.
Incumbent Bates Southwest of Houston, which has held the utility account for the past seven years, did not participate in the review. Industry ob-servers estimate the account at less than $1 million.
Finalists included The Ramey Agency and GodwinGroup, both Jackson, Miss.,
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