Miss. Bank Goes 5 for 5

With help from chickens, dancing dishes and an astronaut, Deposit Guaranty National Bank today launched its first comprehensive image campaign.
Maris, West & Baker in Jackson, Miss.–Deposit Guaranty’s hometown agency of record for the last 16 years–developed the campaign of five 30-second TV spots and as many print ads.
Deposit Guaranty’s recent growth into larger, more competitive markets like New Orleans prompted a new message, per MW&B creative director Eric Hughes, who worked on the project with art director Kelsey Rickenbaker.
While reviewing the bank’s past ads, MW&B discovered five ways people use money: purchases, investments, borrowing, business operations and account transfers.