A Miracle Cure?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At first blush, it appears to be your standard self-help ad tackling a sensitive issue.
The copy, accompanied by a photo of a couple on a beach, begins with the headline, “Sexual dysfunction affects three out of five couples.” The ad discusses how job stress can affect a working couple’s sex life.
The answer: not Viagra. Click 3x. “Patients who use Click 3x have been able to walk into their bedrooms with confidence.” What is this fantastic cure? A visual-effects company.
Moonlighting Margeotes/Fertitta + Partners creatives Mark R.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in