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BOSTON Mintz & Hoke has launched a print effort for longtime client Pratt & Whitney designed to accent the company’s 78-year role in aviation history on the 100th anniversary of the first powered flight.
The goal is to portray Pratt & Whitney as an innovator and draw attention to its industry “firsts,” an agency representative said.
Ads juxtapose client products with historic airplane images. One execution shows a modern jet fighter flying alongside World War II-era planes.
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