Mintz Introduces 'Notch Guy'

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Ex-Cronin Copywriter Helps Create Connecticut Telephone Spots
BOSTON–Attempting to get good phone service can drive a person to do some crazy things, particularly if that person is just nine paces away from the state that offers the phone service he wants.
That’s the idea behind Mintz & Hoke’s first television ads for Connecticut Telephone, which feature the antics of “Vernon Roy, The Notch Guy,” who lives in the tiny “Notch” section of Massachusetts that dips into Connecticut.


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