Mintz & Hoke claims to have found its "missing link" in Chuck Borghese, who was named creative director last week.
Borghese, who has spent the past three years as senior vice president and creative director of Tierney & Partners in Philadelphia, will join the Avon, Conn., shop on Jan. 4.
Mintz & Hoke has been looking for a creative director since last December, when Chris Knopf was promoted to president. Knopf, now the shop's chief executive officer, has been supervising the creative product while looking for his replacement.
"I'm really happy about it," Knopf said. "I'm thrilled, actually. I must have seen thousands of commercials, and [Chuck's reel] was the only one I actually laughed out loud at. I thought, 'I gotta talk to this guy.' It's exciting to have a partner like Chuck to work with, and I'm also very eager to be able to have [my] agency perspective uncluttered by one task."
One client that will be familiar to Borghese is Ames Department Stores, for which he won several Clio awards during his tenure as a creative group head at W.B. Doner & Co., Southfield, Mich. The fact that Borghese had worked for Ames--one of the $70 million agency's largest clients--was a happy coincidence, Knopf said.
Borghese's background also includes stints at Lowe & Partners in New York and Ogilvy & Mather in Atlanta, where he worked on high-profile accounts such as Coca-Cola, Sprite, Sony, Grey Poupon, Bell Atlantic and Gallo. While at Tierney, Borghese crafted campaigns for the Pennsylvania Lottery and the state's tax amnesty program.
A New York native, Borghese said he "never really looked at geography as a requirement for doing great work. [Connecticut] is a great place to live, and it's a perfect match for me. I really do like New England a lot, and have always kept my eye on Mintz & Hoke."
"We feel like we're really getting an opportunity to play on a higher level," Knopf said. "In order to do that, we need to have people like Chuck on our team."