Mintz Clears the Air via Praxair

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BOSTON Mintz & Hoke addresses tough new pollution regulations in a print campaign for Praxair North American Industrial Gases.

Praxair’s new Oxygen-Enhanced Low NOx Technology system uses an oxygen tank piped into a coal burner to remove nitrogen oxide, or NOx, from the burning process and prevent pollution. Plants that do not meet stringent new regulations face closure, according to the campaign, which targets engineers who oversee operations of coal-burning plants, the agency said.

A print ad, running as a two-page spread, shows a woman drenched by an open hydrant.



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