Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Sean Mehegan
NEW YORK–At the National Confectioners Association’s All Candy Expo last week in Chicago, breath mint makers unveiled a range of new products they promised will not just mask bad breath but annihilate it.
The new ‘power mints’ are smaller and more powerful than ever before, following the lead of Altoids, currently the No. 4 breath mint with sales of $23 million last year, according to Information Resources Inc.
Altoids sales jumped 27 percent last year, in part due to a quirky billboard campaign from Leo Burnett, Chicago, featuring such slogans as ‘Go medieval on your mouth.’
Warner-Lambert, whose No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in