Minorities Are a Major Concern at Nissan

INDIAN WELLS, CALIF. Steve Wilhite, vp of marketing at Nissan North America, stressed the necessity of advertising to the African American and Latino communities in a presentation at the Los Angeles Advertising Agencies Association spring conference on Friday.

Wilhite said the ad industry has tended to act as if it is selling cars “to people like us, white, middle-aged males. But the cultural landscape is changing rapidly.” Today Hispanics make up half of all new workers in the U.S.,