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CHICAGO-Although it recently renewed its contract with Minneapolis agency Carmichael Lynch for another year, the Minnesota Lottery intends to put its $9 million account into review again next month.
“It’s good to expose these things to competition,” said George Andersen, director of the Roseville, Minn.-based lottery. The account was last up for a full review in 1994, when then-incumbent Carmichael was the only bidder.
Winning the 1994 contract guaranteed Carmichael three more years of lottery work, with the option of two additional yearly renewals.
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