CHICAGO Intelligent Sports Inc. has named Gabriel deGrood Bendt its lead ad agency, the shop said.
The Minneapolis agency will handle strategic and partnership development for the company, which creates and manages youth-sports programs in communities nationwide. Intelligent Sports' first sports academy is set to open in Southern California, promoting a range of sports programs, leagues, tournaments and clinics. The company's board includes former NBA star Reggie Theus and NFL All-Pro Kellen Winslow.
"GdB brings a national reputation for great strategic and creative ideas," said Intelligent Sports CEO Tom Hobson, in a statement. "We are excited about this partnership and feel their big brand experience will help us get off on the right foot."
Billings for the assignment were not disclosed.