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Educational Web-site company wwwrrr, Minneapolis, is looking to the coasts for a shop to handle its $7 million ad account–a move that shows it does not believe Midwest agencies have enough experience with dot-coms.
Todd Walker, vice president of business-partner development for the company, said wwwrrr is only considering shops in New York and California because those agencies are more familiar with the company’s business model. “They’ve dealt with a number of dot-coms and companies like ours,” he said.
Walker said he spoke with various East Coast agencies and plans to contact West Coast shops this week.
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