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Fox Sports interactive media chief Ross Levinsohn last June called MySpace’s trove of user data “digital gold” that advertisers could mine to create more targeted advertising. A new rival is taking that message to heart, creating a social network for the express purpose of collecting such data.
MingleNow is not the product of a band of 20-somethings working out of a seedy Silicon Valley apartment. It’s an effort by behavioral ad network BlueLithium to get a leg up on rivals by improving its ads’ relevance.
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