Minihan Moves to ISM

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BOSTON Bob Minihan has been named executive creative director at ISM. Minihan replaces Michael Jacobs, who departed in October.

“They’re strong in direct marketing and database, my job is to bring my department up to [that level],” said Minihan.

Previously, Minihan was co-creative director at independent Partners & Simons in Boston, where he worked on accounts such as Brooks Pharmacy, HP Hood, Pioneer Funds and Polaroid.

He has also served as executive creative director at Boston-based Holland Mark, which closed in 2001.





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