Mini, Taxi Are Kings of the Road

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NEW YORK Crispin Porter + Bogusky’s Mini campaign racked up another honor on Tuesday, this time at the Outdoor Advertising Association of America’s 61st annual Obie Awards in Washington, D.C. The awards honor creative excellence in outdoor advertising.

The campaign by the Miami agency won best of show. It features a billboard that shows a car and the tagline, “Let’s motor,” with larger-than-life palm trees seeming to bend back as the car passes. Another billboard shows the car with copy reading “Sliced bread sure had a good long run.”

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