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Fledgling agency Huey/Paprocki here does not have offices yet, but it does have something five other local agencies wish they had: the creative portion of the estimated $4 million account of MindSpring Enterprises.
The client, which is headquartered in Atlanta, is an Internet services provider. Its users are predominantly located in the Southeast, though it has expanded into markets in New York and California.
Huey/Paprocki defeated a field of small and midsized Atlanta-based shops that included Clockwork Advertising, Match, McCool Communications, The Morrison Agency and Tausche Henderson Drake.
From that field of hopefuls, Huey/Paprocki had “the creative edge, no doubt about it,” said Carol Levy, marketing communications manager at MindSpring Enterprises.
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