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MindShare's Rowe to Leave Media Business

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NEW YORK Media veteran Virginia Rowe will retire at the end of January from MindShare North America, where she's senior partner and print director. Rowe decided to leave the business to pursue personal interests, a company spokesman said.

A 25-year veteran of the media business, Rowe directs MindShare's print group, overseeing accounts such as Gillette, Bristol-Myers Squibb and American Express. Named Mediaweek's Magazine All-Star in 2004, she earned a reputation for being straightforward and willing to come up with solutions when negotiations hit a roadblock.

Rowe started her media career in 1981 as a planner at McCaffrey & McCall. She moved to Warwick Advertising in 1984 and then Wells, Rich, Greene in 1989.

In 1994, she joined Ogilvy & Mather, where her planning work on IBM won her Mediaweek's Plan of the Year for 1999. She started the print group at Ogilvy's MindShare in 2002.