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NEW YORK IAG Research, a company that gauges TV ad effectiveness through daily online surveys, said it has reached an agreement with MindShare for In Program Performance, IAG’s syndicated product placement service.
WPP Group’s MindShare will use the service, which measures viewers’ recall and perceptions of all product placement, sponsorships and branded entertainment in prime time, to optimize media buying strategies across reality, sitcoms, dramas and sports programming.
Since it launched its In Program Performance service in Oct.
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