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Market-research veteran David Meer last week was promoted to worldwide chairman of MindShare’s Advanced Techniques Group, a new post.
Meer, 50, previously ran the group’s North American operation. His new mission is to coordinate and expand the ATG offering globally. Meer will report to Nick Emery, worldwide head of strat egy for the WPP Group media network, and Jean Pool, MindShare president of operations in North America.
ATG, MindShare’s market-research operation, is designed to help clients manage their budgets more effectively.
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