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The battle between global media networks and regional agencies has erupted on another market front.
MindShare North America, the merged media operations of WPP Group’sJ. Walter Thompson and Ogilvy & Mather, has established a Southeast office.
JWT senior partner Andie Fox has been tapped to manage the Atlanta-based operation.
“I’m delighted to have the opportunity to establish MindShare in Atlanta,” said Fox. “We’ve taken the two best media departments in the city and made them one.”
The Atlanta office is the third MindShare unit to come on stream, following launches in New York and Chicago beginning in 1997.
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