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LOS ANGELES Video game company THQ has assigned its $35 million media planning and buying duties to WPP Group’s MindShare, the company said.
The Los Angeles media shop will handle additional duties for the entertainment software maker. Summit Media was the incumbent for broadcast buying and planning; MindShare had handled some of THQ’s business, including print and online marketing.
Mark Rice, managing director of MindShare in Los Angeles, said the company would look for “new and exciting ways” to reach THQ’s consumers.
Calabasas,
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