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Fleet Breaks TV, Print Ads for Private Clients Group
BOSTON–Sidestepping marketing-related questions stemming from its proposed merger with BankBoston, Fleet Financial Group last week launched the first campaign for its Private Clients Group.
Any advertising decisions related to the merger will be forthcoming only after a task force completes an evaluation of marketing messages by both entities, still many weeks away, a Fleet representative said last week.
Backed by what Fleet senior vice president of marketing Betsy Richardson called a “multimillion dollar” media buy, the Private Clients Group campaign includes Fleet’s first substantial magazine push.
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