Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fallon, Wieden Scramble To Create New Ads For The Brewer
CHICAGO–Miller Brewing appears set to pull the plug on one of the
most controversial and lauded beer campaigns of the past decade:
the hugely unconventional “Dick” ads for Miller Lite.
The brewery has maintained that its advertising would continue to “evolve,” but vice president of marketing Jack Rooney last week told wholesalers that both the Miller Lite campaign from Fallon McElligott, Minneapolis, and the Miller Genuine Draft campaign via Wieden & Kennedy, Portland, Ore.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in