Miller/Huber Ventures Into BA Direct

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Miller/Huber Relationship Marketing launched British Airway’s Venture Club last week with a direct response campaign aimed at small to midsized businesses.
The work is the shop’s first for BA since winning its business-to-business marketing account last April. Billings are estimated at $25-30 million, making it the $120 million San Francisco shop’s largest client.
BA’s Venture Club is a rewards program that offers members discounts and perks that Fortune 500 companies enjoy. It is being introduced in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in