Miller/Huber Picks Up BA Business Direct

Miller/Huber Relationship Marketing has won a new direct marketing assignment from British Airways, without a review. The client declined to comment on the size of the account, but it is estimated to be worth $25-30 million.
BA is launching a strong business-to-business direct effort in the U.S. to complement its existing consumer direct marketing efforts. San Francisco-based Miller/Huber, which now has roughly $120 million in billings and 60 staffers, won the business after cold-calling the client and presenting speculative ideas during the last year, said agency president Floyd Miller.
“Miller/Huber is able to analyze the complexities of our industry and come up with innovative marketing solutions,” said Woody Harford, vice president of business travel marketing for BA in New York.