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CHICAGO Miller Brewing has signed a three-year, $100 million marketing deal with Univision Communica-
tions, the largest Spanish-language media company in the U.S., the Milwaukee brewery said on Friday.
The deal includes airtime on the Univision’s TV, radio and online outlets, in addition to sponsorships and “substantial brand integration,” Miller said.
Under terms of the agreement, Miller will be a major sponsor of the 2006 World Cup telecasts on Univision, as well as other soccer programming.
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