Miller Reviews Promotions, Events Chores

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CHICAGO Miller Brewing is conducting reviews of promotions and events marketing for its Miller Genuine Draft and Miller Lite brands, a client representative confirmed.

“It ties in to what we’ve been doing for the last 18-plus months, which is to sit down and put every bit of our business under scrutiny,” said Scott Bussen, a representative with the Milwaukee brewery, a unit of SABMiller.

For promotions, Miller is in discussions with five shops, including incumbents Zipatoni, a St.



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