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CHICAGO Miller Brewing will relaunch its direct assaults on Anheuser-Busch this weekend with TV spots from Ogilvy & Mather that show Bud Light drinkers finding Miller Lite has more taste, according to the brewer.
Two spots from the WPP Group shop in New York will run during ABC telecasts of the National Basketball Association finals and ESPN’s SportsCenter, Miller said.
“Bud Light is a massive brand that is becoming increasingly vulnerable to consumer reconsideration, and we’ll continue to make the comparative argument for Miller Lite completely explicit,” said Charlie Frenette, interim chief marketing officer at Miller, in a statement.
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