Miller Refs Penalize 'Unbeermanlike Conduct'

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NEW YORK Ogilvy & Mather brings referees off the gridiron and into the real world, calling “beer penalties” on unsuspecting beer drinkers, in a TV and print campaign for Miller Lite and Miller Genuine Draft.

Three spots rolled out with the start of the football season last month and three more broke this week. Directed by Traktor, they show refs invading certain situations—a campsite, a dinner for an office employee, a rock concert—and calling penalities on people not drinking Miller brand beer.

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