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CHICAGO — Miller Brewing is continuing to put the pressure on roster shop J. Walter Thompson here, this time launching a review on its $15 million Foster’s Lager brand, currently handled by the agency.
The Milwaukee brewer is talking to several roster and non-roster shops about the Australian import, a Miller representative confirmed.
Proposal requests went out several weeks ago and JWT has been invited to defend the account, the representative said. She declined to name the agencies invited to participate and would not provide a timetable for the process.
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