Miller, NBC, NBA Expand Contract | Adweek Miller, NBC, NBA Expand Contract | Adweek
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Miller, NBC, NBA Expand Contract

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MILWAUKEE - Miller Brewing Co. and NBC reached agreement on a four-year advertising sponsorship of NBA broadcasts through the 1997-98 season. The agreement came with more than a full year left on the existing agreement. In the deal, Miller remains as the largest advertiser on NBA telecasts on NBC. Miller also retains exclusivity on all on-air promotional features for the category. Beginning with the 1994-95 season, the league and the network will share equally in revenues achieved through advertising above a certain amount.
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