Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MILWAUKEE – Miller Brewing Co. moved its Leinenkugel brand from Laughlin/Constable, Milwaukee, to Young & Rubicam/Chicago. The shift may be a precursor to other shifts on smaller brands within the company’s stable, insiders said. Miller denied the rumors. Miler spends less than $1 million on the brand, mostly in radio.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in