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CHICAGO Miller Brewing continues its direct ad assaults on Anheuser-Busch with a new round of TV spots from The Martin Agency that will break during football telecasts this weekend.
Three TV commercials from the Interpublic Group shop in Richmond, Va., play off taste tests Miller conducted, asserting Bud and Bud Light drinkers prefer Miller Genuine Draft and Miller Lite’s flavor and taste. Actors portraying those test subjects are shown in the spots reluctantly pledging their new loyalty through a megaphone outside A-B’s St.
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