Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MILWAUKEE – Miller Brewing Co. is buying California a ’round’ of beers in a statewide summer promotion titled ‘The Cold One’s On Us.’ The promotion runs through Labor Day. The campaign promised to serve 1.2 Californians a cold Miller Genuine Draft. Consumers can call an ‘800’-number to receive two, $1-off coupons which can be redeemed at an off-premise retail outlet.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in