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CHICAGO After a turbulent four-year relationship, Miller Brewing Co. has dropped J. Walter Thompson from its agency roster, sources said.
JWT’s Chicago office has handled the Milwaukee brewer’s Miller Genuine Draft and Foster’s Lager brands. Spending on those brands totaled $25 million and $10 million, respectively, in 2002, according to TNS Media Intelligence/CMR. Recently, the agency’s Chicago and New York offices had shared work on MGD.
Creative for MGD will likely be consolidated with Ogilvy & Mather, New York and Chicago, sources said.
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