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CHICAGO Miller Brewing has shifted promotions duties for Miller Lite and Miller Genuine Draft to Frankel, part of Publicis Groupe’s Arc Worldwide, and independent Upshot, following a review, the brewery confirmed.
In a separate review for events marketing, the Milwaukee brewery retained Omnicom Group’s GMR Marketing in Milwaukee. Finalists in that revew were WPP Group’s Wunderman in Chicago and Aegis Group’s Velocity Advertising in Chicago.
The incumbents on the promotions business were Interpublic Group’s Zipatoni in St.
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