Millennium Rechargeable Batteries' first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po" />


Millennium Rechargeable Batteries' first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po" /> Millennium Rechargeable Batteries: POWER PLAY <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Millennium Rechargeable Batteries' first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po | Adweek
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Millennium Rechargeable Batteries: POWER PLAY



Millennium Rechargeable Batteries' first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po

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Queen Elizabeth is cleverly used at the end as someone 'who has power for life and uses rechargeable batteries,' says creative and art director Kurt Tausche. The spot closes on a shot of the Queen wearing a Walkman (powered by Millenniums, of course) and bopping her head to music.
The spot, budgeted under $200,000, was filmed on location in the Hollywood/L.A. area.
Copyright Adweek L.P. (1993)