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Chopin Brand
CHICAGO–Clarity Coverdale Fury has been named agency of record for Millennium Import Co.’s new Chopin Vodka brand.
Minneapolis-based Clarity will handle the U.S. rollout of the brand late this spring with a print campaign in national consumer and business publications. Clarity added the assignment after handling last year’s introduction of another Millennium brand, Belvedere Vodka.
Belvedere was supported with $439,000 in advertising through November 1996, according to Competitive Media Reporting. No billings were disclosed for the Chopin assignment.
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