Milking Y2K

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Goodby, Silverstein & Partners offers up its take on what might happen on New Year’s Eve in a new 30-second TV spot for the California Milk Processor Board.
Imagine the big countdown is on … 9, 8, 7 … but as the next millennium begins, POW!, sparks fly and people panic as the Y2K meltdown takes place. The whole world is thrown into chaos.
Except for cows, that is.
In “Y2Kud,” the San Francisco agency’s latest “Got milk?” installment, a heifer in a moonlit farm yard is touched by the Y2K hysteria only when the light on a nearby barn blows out after midnight.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in