Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Dairy Farmers of Oregon are plugging milk as ‘the new miracle diet aid’ in a campaign from Borders, Perrin & Norrander/Portland, Ore. Drink up, and you can look like the slimmed-down ‘real women’ in these before and after ads. Milk? Not fattening? A call to Weight Watchers confirmed that diet experts do recommend milk as part of a well-balanced weight loss program. But they recommend low-fat milk, and don’t claim that it’s actually the milk that aids in weight loss.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in