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NEW YORK The California Milk Processors Board is transporting its ad campaign to theaters as an edited mini-feature called Aliens, which debuts in California next month. The mini-feature will play in 600 theaters.
The two-minute offering was distilled from a quartet of 30-second TV spots plus a new, fifth execution. Goodby, Silverstein & Partners in San Francisco crafted the commercials, which center on aliens from wacky worlds and tout milk’s health benefits in humorous ways.
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