Mike And Spike Together Again

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Two years after Michael Jordan and Spike Lee concluded their 16-year commercial run, they re-unite in a national TV and print effort for the 20th anniversary of Nike’s Air Jordan, dubbed AJXX.

The campaign, via indie Wie-den + Kennedy here, includes a 60-second spot breaking Feb. 13 and three subsequent 30-second ads, and will run for a month. Print is timed to launch before the NBA All-Star Game on Feb. 20.

The 60-second “Storytime” follows Lee as he reads from a book about Jordan’s life from youth to retirement.



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