MIDWEST AGENCY REPORT CARDS

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Bayer Bess Vanderwarker
Financial D
Billings down 2% to $170 million. Lost Boston Market early in the year. Won G. Heileman”s Old Style and Rainier brands. Estimated revenues flat at $17 million.
Creative B+
Good variety in both print and broadcast. Especially effective work for children, with smart use of triathlon idol Chuckie V for electronic games and, of course, Michael Jordan for Gatorade.
Management C
With much of the year spent negotiating a buyout, new business may have suffered from neglect.






AW+

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