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NEW YORK Midway Games said it is increasing the ad options for its upcoming releases, looking to tap into marketers’ desires to explore video games as a way to reach younger audiences.
The Chicago-based company late last month released NBA Ballers: Phenom, a basketball-themed game for Microsoft’s Xbox and Sony’s PlayStation 2 systems. The game includes product integrations of T-Mobile, Spalding and Sprite.
After they are drafted, players’ characters communicate throughout the game via a T-Mobile Sidekick.
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