NEW YORK Microsoft has named Michael Sievert corporate vice president for Windows product management. Sievert had been evp and CMO for AT&T Wireless Services since 2002; prior to that, he was evp and chief global marketing and sales officer at E*Trade.
The Redmond, Wash.-based firm said Sievert would be responsible for marketing, management and planning on products such as the next version of Microsoft Windows, code-named "Longhorn," slated for release in 2006.
Sievert replaces Tom Button, who has been on a leave of absence due to family medical reasons. Button is expected to return to Microsoft in a different capacity, per the company.
Sievert said he is eager to begin his new duties and excited about the possibilities his new job presents. "I am delighted to be joining the Windows team at Microsoft, where I can apply what I've learned in the wireless and financial services industries to help Microsoft deliver outstanding products designed to meet the needs of its customers," Sievert said in a statement. Sievert's background also includes executive positions with IBM Corp. and Procter & Gamble.
Interpublic Group's McCann Erickson is lead agency on the Microsoft account.
—Brandweek staff report