Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client, Disappointed by Wieden, Is Considering Revamping Creative
SAN FRANCISCO–McCann-Erickson and Anderson & Lembke have teamed up to jointly pitch Microsoft’s entire global ad business, making their case during a presentation for the software giant’s Windows business late last month. The company spent more than $230 million on advertising in the U.S. last year.
John Dooner, chairman and chief executive officer of McCann-Erickson WorldGroup, is leading the effort to win Microsoft’s hand, said sources.
Microsoft recently fired Wieden & Kennedy from Windows, an account worth $50-100 million [Adweek, April 12].
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in