Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES McCann Worldgroup is launching a print, Internet, customer-relationship marketing and PR campaign for the new Microsoft Forefront security software aimed at the young male IT specialist, according to the agency.
“We’ve had good luck bringing a level of engagement into the IT world,” said Rob Bagot, executive creative director at the San Francisco shop. “They are kind of comedy starved. If we get the right blend of entertainment and education, it is a win-win.”
Interactive
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in