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Microsoft this week breaks its latest corporate branding work from McCann-Erickson, a five-spot campaign under the tagline, “Your potential. Our passion.”
The ads, breaking now on major networks and cable, continue to show everyday people who benefit from Microsoft software. They follow recent print work for Windows XP Tablet PC Edition software. Microsoft spends roughly $350 million annually on advertising; spending on individual efforts is not disclosed.
The first spot opens with a mother in a kitchen, her daughter playing in the background.
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